A forged cavity-back combined with a forged 455 face creates a tour-level sound and feel. This advanced forged construction is coupled with a stunning, premium design that will captivate you more than ever before. In addition to enhanced feel, the forged 455 Face Cup delivers outstanding power across the face. This unique combination of power and feel seperates the Apex Ai300 from the rest. The Apex Ai300 achieves incredible consistency through the Ai Smart Face. Using real golfer swing data combined with artificial intelligence, the Ai Smart Face generates outstanding speed and spin consistency with tight dispersioin into greens.