This book will tell you how to define and improve your own award-winning ethical culture. I’m sure you’ll agree that an ethical culture will make you more successful than an unethical culture will, certainly so if you think long term. Sound ethics draw good people toward you, the best customers and talent become your raving fans, while ethical lapses tend drive the best people away. In the following chapters, you’ll learn the criteria I use to train examiners and judges for the annual Ethics in Business and Community Award. In examining hundreds of candidates, I’ve found that the best people tend to work with the best organizations. If you want your organization to attract and retain the best talent and customers, this is a great place to start.