NEW AND IMPROVED FORMULA – Experience richer pigments, enhanced coverage, and a smooth, matte finish, now with vegan-friendly ingredients. LIGHTFAST & LONG-LASTING – Fade-resistant, lightfast-rated pigments keep your artwork vibrant for many years to come. HIGHLY PIGMENTED – A high pigment concentration delivers rich, vibrant colors with excellent coverage and opacity. OPAQUE, MATTE FINISH – Fast-drying and ultra-opaque, with a velvety matte quality perfect for designers, illustrators, and commercial artists. NO CRACKING WHEN DRY – A flexible formula prevents cracking, even when applied thickly, for flawless, long-lasting results. NO-MESS SCREW CAP – Easy to open and securely sealed, our screw caps prevent leaks and keep paint fresh. No spills, no fuss. PAINT WITH CONFIDENCE – Improve your painting skills with expert tips and easy-to-follow tutorials included with your set. GET GOING WITH GOUACHE Inside the practical, giftable box our experts have curated a brilliant, 24-color starter range. Discover why gouache was so loved by Turner, Lautrec, Matisse and artists, illustrators and designers today. GOOD FOR EVERYTHING Gouache is a densely pigmented, opaque water- based paint. Thick, it works like oils or acrylics; thinned, it’s like watercolor; fast-drying, it layers beautifully, ideal for digital scanning. REVEL IN THE RESULTS Our creamy gouache is lush to lay down to give a velvety, opaque, matte finish. Gouache artist paint is forgiving for beginners with its covering power; and its vibrant versatility delights experienced artists. EXPAND YOUR SKILLS Unique fold-out tutorial enables you to make the most of gouache by re-creating the stunning Cockatrice box lid illustration in six easy-to-follow steps, PLUS a tester sheet. TESTED, TRUSTED AND GUARANTEED Tested and developed by our studio experts to surpass competitors. Trusted by ultimate judges – our 1.5 million customers worldwide; backed by unique money-back-PLUS guarantee.