How has fashion mirrored the social and cultural changes that have taken place in modern China? To what extent has fashion contributed to those changes? This book provides the first comprehensive account of modern Chinese fashion from 1978 to the present day. The post-Mao era witnessed the birth of the Chinese market economy, the reawakening of Chinese fashion, and the rejuvenation of Chinese society. The program of economic reform turned China into the world's leading manufacturing powerhouse, and the Chinese fashion industry now plays a key international role. During the same period, Western companies discovered China as a significant market for branded fashion and luxury goods. This book, which takes a chronological approach, offers an analysis of the development of the Chinese fashion industry as well as an analysis of the relationship between dress, gender, identity and consumption in contemporary China. As such it will be welcomed by all students of fashion and textiles. “Useful to scholars, professors and students and would be a wonderful addition to university libraries.” ― Worn Through “Wu's book is of great value to professional researchers on the subjects of fashion, Asian culture, and/or modern China. It provides valuable historical information in almost all the facets of the fashion industry in China in the post-Mao era.” ― Christine Tsui, Fashion Practice Juanjuan Wu is Professor in the Design Innovation Department at the University of Minnesota, USA.. She serves as the co-editor of Fashion Practice: The Journal of Design, Creative Process, & the Fashion Industry and is on the editorial boards of Critical Studies in Fashion & Beauty and Dress . She regularly contributed to Financial Times (Chinese edition) and was a former editor of Metropolis , a fashion magazine in Shanghai. Joanne B. Eicher is Regents Professor Emerita at the University of Minnesota. Joanne is Editor-in-Chief, Encyclopedia of Dress and Fashion (Bloomsbury and OUP); Series Editor, Dress, Body, Culture (Bloomsbury) and Dress and Fashion Research (Bloomsbury); Editor, Global Trade and Cultural Authentication: The Kalabari of the Niger Delta; and Co-Author, The Visible Self , (Fairchild); Dress and Gender (Berg); Dress and Ethnicity (Berg); Beads and Beadmakers (Berg); Mother, Daughter, Sister, Bride (National Geographic); and a wide variety of published articles in professional journals and chapters in books. Used Book in Good Condition