“Amazingly appealing… This is a delicious book, seductive as a tray of bonbons.”— Washington Post In the early nineteenth century the major English chocolate firms—Fry, Rowntree, and Cadbury—were all Quaker family enterprises that aimed to do well by doing good. The English chocolatiers introduced the world’s first chocolate bar—and ever fancier chocolate temptations—while also writing groundbreaking papers on poverty, publishing authoritative studies of the Bible, and campaigning against human rights abuses. Chocolate was always a global business; and in the global competitors, especially the Swiss and the Americans Hershey and Mars, the Quaker capitalists met their match. The ensuing chocolate wars would culminate in a multi-billion-dollar showdown pitting Quaker tradition against the cutthroat tactics of a corporate behemoth. Featuring a cast of savvy entrepreneurs, brilliant eccentrics, and resourceful visionaries, Chocolate Wars is a delicious history of the fierce, 150-year business rivalry for one of the world’s most coveted markets. “This is a delicious book, seductive as a tray of bonbons, a Fancy Box in every way.”― Washington Post “Deborah Cadbury’s branch of the Cadbury family wasn’t involved in the chocolate business but she garnered a deep impression from a childhood visit to her cousins’ company and the reader of  Chocolate Wars  feels they are getting an insider’s view. Her own background as a historian and TV documentary maker means that this book communicates in an episodic and visual style, making what risks being a dull subject gripping as it flips back and forth around the world documenting parallel events in the emergence of the chocolate industry.”― Financial Times “Fascinating…Read this excellent book.”― Los Angeles Times “For chocolate lovers and Roald Dahl fans, some heartening news: Willy Wonka’s factory – or at least something that sounds very much like it – was a real place... Though Cadbury begins with teasingly enviable childhood recollections... the story she tells is really about Quakers, and one family’s continuous struggle to reconcile religious values – pacifism, austerity, sobriety – with the indulgent nature of their product and the ruthlessly competitive capitalism of the world in which they made their fortune... It’s hard not to root for these guys and the story is all the more bittersweet because we know how it ends.”― The New Yorker Book Bench “Deborah Cadbury begins with a brief description of Quaker aims and humane business practices before moving on through the history of the family business. This takes in the truly exciting race to put Cadbury’s chocolate candy in every mouth, to the exclusion of that made by rival English Quaker firms, Rowntree and Fry, to say nothing of the Swiss Lindt and Nestlé. Her many faceted account takes in technology, distribution, and industrial espionage, advertising and packaging, labor relations and model housing for workers, the role of the firm and its owners in wartime and international expansion.”― Boston Globe “Fascinating... Chocolate Wars presents narrative history at its most absorbing, peopled by colourful characters: the true story of the chocolate pioneers, the visions and ideals that inspired them and the mouth-watering concoctions they created... Deborah gives readers an insider look, fleshing out the stories around her family with her familiar competence as a bestselling historian and award winning documentary maker.”― Business Times “ Chocolate Wars – clear, readable and richly detailed – is at least as much about Quakers as it is about chocolate... enjoyable.”― Sunday Times “The inside story of the 150-year rivalry among Cadbury, Hershey, Nestlé, and Mars is a fascinating and luscious tale. Deborah Cadbury, great-great-great-granddaughter of 19th-century chocolate maker John Cadbury, tells it eloquently in  Chocolate Wars , drawing the reader into her epic of family and industry with clear love for her subject.”― Philadelphia Inquirer “[ Chocolate Wars ] pits idealism against capitalism, religious piety against the forces of greed and cutthroat competition. Though, like great fiction, it defies belief, it’s the true story of our favorite guilty pleasure. Cadbury’s book, like her namesake’s famous sampler, is full of surprises and delights.”― Christian Science Monitor “Engaging and scholarly, confident and compassionate, Chocolate Wars is less a family biography than an impressively thought provoking parable for our times... A vibrant history.” ― The Daily Telegraph “The 150-year rivalry among the world’s greatest chocolate making families, is told by a descendant of one of the families. Just think what sweetness came out of these families' rivalries, depicted deliciously in this new book.”― Examiner.com “Engaging and scholarly, Chocolate Wars is less a family biography than an impressively thought-provoking parable for our times.”― Gulfnews.com “This engaging history of the 150-yea