When people are treated as active citizens, everything changes. Energise yourself 'An underground hit' – Best Politics Books, Financial Times ' Jon has one of the few big ideas that's easily applied ' – Sam Conniff, Be More Pirate 'A wonderful guide to how to be human in the 21st Century' – Ece Temelkuran, How to Lose a Country With an introduction by Brian Eno Citizens opens up a new way of understanding ourselves and shows us what we must do to survive and thrive as individuals, organisations, and nations. Over the past decade, Jon Alexander’s consultancy, the New Citizenship Project, has helped revitalise some of Britain’s biggest organisations including the Co-op, the Guardian and the National Trust. Here, with the New York Times bestselling writer Ariane Conrad, he shows how history is about to enter the age of the Citizen. Because when our institutions treat people as creative, empowered creatures rather than consumers, everything changes. Unleashing the power of everyone equips us to face the challenges of economic insecurity, climate crisis, public health threats, and polarisation. Citizens is an upbeat handbook, full of insights, clear examples to follow, and inspiring case studies, from the slums of Kenya to the backstreets of Birmingham – and a foreword by Brian Eno. It is the perfect pick-me-up for leaders, founders, elected officials – and citizens everywhere. An ideal companion to groundbreaking books such as Doughnut Economics and Radical Help . Organise and seize the future! Reviews 'Every great transformation requires a new story. A story that reveals new possibilities and points toward an optimistic alternative to the current situation. Citizens presents just such a story.' – Tim Brown, Chair of IDEO and author of Change By Design 'The shift from consumer to citizen is a truly big idea. If you’re in a position of strategic influence, I strongly recommend you engage with this and consciously explore what it might mean for your organisation.' – Dame Fiona Reynolds DBE, Former Director General, National Trust, and Trustee, BBC 'The belief that every single one of us has both the potential and the desire to make the world better drives me every day, in everything I do. In Citizens , Jon shows how taking that belief as a starting point really could transform our world. This is a truly powerful book, in every sense of the word.' - Josh Babarinde, Forbes 30 Under 30 Social Entrepreneur 'There is such a thing as an idea whose time has come. This is that idea.' – James Perry, Board Member, B Lab Global, and Founding Partner, Snowball Investment Management About the Authors JON ALEXANDER began his career with success in advertising, winning the prestigious Big Creative Idea of the Year before making a dramatic change. Driven by a deep need to understand the impact on society of 3,000 commercial messages a day, he gathered three Masters degrees, exploring consumerism and its alternatives from every angle. In 2014, he co-founded the New Citizenship Project to bring the resulting ideas into contact with reality. In Citizens , he is ready to share them with the world. BRIAN ENO is an artist, philosopher and Citizen who has played a critical part in British culture since the early 1970s. He is a deep believer in the power of ideas and the possibility of a better world. His latest book is What Art Does . Buy the book and start reading " Citizens is a breath of fresh air amidst deep concern about the future of democracy. It empowers and calls us all to action to be the democratic change we want to see in our communities, and in doing so offers a powerful vision for the transformation of our institutions." Marietje Schaake, International Policy Director, Stanford University Cyber Policy Center, and Author of Democracy.com: How to Stop Tech Companies from Ruling our Digital Lives "Jon Alexander's New Citizenship Project speaks to action in the real world but has an immensely solid base in ideas as expressed in words, the meanings and applications of which he first teases out and then rams home with elan and gusto in this bravely inspiring book. The range of reference in both time and place from ancient Greece to the latest democratic community project is spellbinding and salutary, as is his injunction to get out there and make a positive, activist difference." Paul Cartledge, Emeritus Professor of Greek Culture, Cambridge University "Jon Alexander's work has had a significant influence on my understanding of the role employees, investors, and customers could play in shaping the role of business in society. To harness this potential, leaders must first see people as the creative, empathic, collaborative members of communities that they truly are: as Citizens. In this engaging book, Jon lays out his full vision for how this mindset shift can transform not just business, but NGOs and governments too." Alex Edmans, Professor of Finance, London Business School " Citizens is a