NATURALLY BLENDED ROOTS: When you're in between salon visits or at home coloring, Clairol's Root Touch Up by Natural Instincts is the perfect product to naturally blend your roots to a light brown hair color 100% GRAY COVERAGE: Permanent gray coverage in just 20 minutes 0% AMMONIA: Smell the difference with the first ever 0% ammonia hair dye No animal derived ingredients PERMANENT ROOT COLOR: Root Touch-Up ammonia free hair color offers a large palette of colors that covers 2/3 of the population, including new trending 'Bronde' shade