FORMULATED FOR SENSITIVE SKIN: Our pet shampoo lathers well but is very gentle, making it safe for even the most sensitive coats. Does not contain silicones, SLS, parabens, sulfates, or fragrance. CONCENTRATED FORMULA: A little goes a very long way! Bottle will last while - start with small amount when using and add more as you go. NEUTRALIZES ODOR CAUSING BACTERIA: Our shampoo has a special active ingredient which kills bacteria to get rid of any unwanted odors. Even without fragrance, your pet won’t smell. The active ingredient works long term, not just when applied. SOOTHES DRY, ITCHY SKIN: Our gentle pet shampoo doesn’t contain any harsh sulfates that will strip skin. We included 3% colloidal oatmeal which calms and soothes irritated, dry skin. SILKY AND SHINY COAT: Our formula includes an active ingredient that has clinical data to show it increases hair shine and softness. This ingredient is used at an active level and will really make the coat shine. No conditioner needed! FRAGRANCE FREE: Some dogs experience irritation or excessive dryness when using shampoos with added fragrance. We wanted our wash to be safe for ALL dogs. Removing the fragrance makes it even safer for those pets with allergies or skin issues. HUMAN GRADE: We formulated for human use as there are stricter quality and safety standards. We also completed safety testing to claim Dermatologist Tested. RECYCLABLE PACKAGING: Our HDPE bottle and PP cap are recyclable and we encourage you to recycle them properly. MANUFACTURED IN THE USA: Our final product is proudly made in the USA. We are a family owned business committed to making high-quality, gentle and effective products for your pets. Clean Coats non-irritating pet shampoo creates a rich foam on your pet's coats that moisturizes the fur while calming the skin. This shampoo will leave your pet's coat clean, shiny, and odor-free! We use natural surfactants that lather well to create a luxurious foaming experience. We formulated our dog shampoo with 2.94% Colloidal Oatmeal which effectively soothes skin irritation and moisturizes dry skin. We also included a conditioning complex that improves hair comb-ability and leaves hair silky and glossy. Panthenol, squalane and aloe leaf juice and licorice root extract keep the skin and hair hydrated, relieves dry, itchy skin and promotes a strong skin barrier. Our expertly chosen ingredients all work to help combat dry, itchy skin and work to re-moisturize sensitive, dry skin. We specifically decided not to add fragrance to the formula for pets with sensitive skin. Our HDPE bottle and PP cap are recyclable and we encourage you to recycle them properly. Please rinse when finished, prior to placing it in a recycle bin.