Water-activated powder cleanser with fresh vitamin C to purify, brighten and retexturize. Ultrafine powder activates with water for an exhilarating cleansing experience that delivers visible benefits. Instantly skin is awakened, purified, with a refined texture and brighter look. Non-drying, non-stripping formula is gentle enough for use each morning and preps skin for treatment with Clinique Fresh Pressed Daily Booster with Pure vitamin C 10%. Fresh means powerful. Pure vitamin C naturally degrades when exposed to oxygen, so it's most powerful when fresh. Stay-fresh packaging isolates the pure vitamin C until activation, maintaining its freshness and full power for maximum results.