Selling is everything. Everything is sales. Sell everything! The salon industry is loaded with opportunity and possibility. It is an industry full of talent and creativity waiting to burst forth. The problem is much of that possibility never sees the light of day; it’s never realized. This book is designed to help you see to it that this is not your fate. This book provides you with insights and ideas that will help you make your wildest dreams in the professional beauty industry come true. It all comes down to sales. Sales make the world go ’round—literally. Nothing in this world ever happens until someone sells something to someone. The sooner you accept, embrace, and leverage this fact, the sooner your plans, hopes, and dreams can become realities. I have spent most of my career training beauty industry professionals. I have presented continuing education programs and spoken as a guest to students in cosmetology schools. In most cases these programs were billed as technical cutting classes. In nearly all cases they were, in reality, sales classes. I was selling the technical concepts I shared. I was selling the idea of using these skills. I was selling ClipperGuy (me). Everyone is a salesperson. You are a salesperson. You just happen to be doing your selling in the beauty industry. See it as sales. See sales as a game. Start selling so you can win the game.