Accompanied by charts and graphs, a simple, straight-forward guide from CNBC presents a behind-the-scenes glimpse into the market, showing readers how, when, and why to invest, and covers a vast array of topics including stocks, bonds, mutual funds, IRAs, CDs, Treasury bills, and much more. Original. 100,000 first printing. $200,000 ad/promo. Whether or not you watch CNBC, you'll find that The CNBC Guide to Money & Markets is a well-rounded introduction to stock, mutual fund, and bond investing. The guide covers all the basics including sections on stock types, reading a financial statement, ways of evaluating stocks (e.g., P/E, P/B, P/S ratios and dividend yield), and ways to buy stocks, including information about direct purchase plans (DPPs) and dividend reinvestment plans (DRIPs). Rounding out the guide are useful sections on retirement planning, saving for college, and insurance, as well as a 20-page glossary of financial terms. Colorful and nicely produced with lots of informative charts and graphs throughout, The CNBC Guide to Money & Markets works as a good primer for students and casual investors. --Harry C. Edwards "...the better value. A trim volume, it gets to the point and boasts a good glossary." (BusinessWeek, February 11, 2002) From CNBC, the recognized leader in financial market news, comes the most complete and accessible guide to your money and how it relates to the financial markets. CNBC Guide to Money and Markets shows you how to choose and use a variety of investment vehicles to build a powerful and diverse portfolio. With a glossary of terms and set of frequently asked questions, this indispensable investing primer demystifies complex concepts and terminology so you can make smarter investment choices. CNBC Guide to Money and Markets explores: * Identifying goals and your risk level in developing an investment program * Various strategies for selecting winning stocks * Choosing the right bonds and cost-effective mutual funds * How futures and options work * When to use stable investments such as CDs, Treasury bills, and money market accounts * Utilizing traditional and Roth IRAs, 401(k)s, and 403(b)s Filled with professional advice, proven investment tools, and colorful graphs and charts, CNBC Guide to Money and Markets is perfect to use in conjunction with CNBC financial programs or as a stand-alone investing guide. Pick up CNBC Guide to Money and Markets and start building a financial plan that will carry you to the peak of personal financial success. CNBC is the recognized global leader in business news, providing real-time financial market coverage and business information to more than 175 million homes and offices worldwide.