Praise for Coach Yourself to Success "Knowing how to make money and hold onto your money has never been easy. Joe's strategies are clear, accessible, and performance based. Joe, thanks for taking the mystery out of investing." --Maria Bartiromo, host and managing editor of the nationally syndicated program the Wall Street Journal Report with Maria Bartiromo and CNBC's Closing Bell. "Leave it to Joe to look out for the rest of us Joes and Joannes. Practical. Useful. Meaningful. The man who democratized trading has now leveled the playing field." --Neil Cavuto, Vice President of FOX News Channel, host of Your World with Neil Cavuto and author of the New York Times bestseller, More than Money "Joe Moglia has provided a coach's playbook for everyone. This is an invaluable tool for executing the right investing moves to win the game!" --Bill Bolster, former CEO CNBC, CNBC Intl. "If there is a parallel between football and investing, it is that to be successful you have to stick to the fundamentals. 'Coach' Joe Moglia lays out the fundamentals for you in a concise, straightforward manner. Read it and win." --Vince Lombardi, Jr. "Coach Joe Moglia knows the game and knows it well. His clearly written book is indispensable for the novice and great fun for the knowledgeable." --Bob Kerrey, President, New School University "As the president of Ameritrade, Joe Moglia revolutionized online trading, making individual investors successful as never before. In Coach Yourself to Success, Moglia's insights give individual investors a new and powerful tool to achieve their financial objectives." --Roger McNamee, cofounder of Elevation Partners, Silver Lake Partners, and Integral Capital Partners, and author of The New Normal Over the years, Wall Street has repeatedly warned individual investors against managing their own money. This, they say, should be left to "financial professionals." The truth of the matter is that investing is manageable and you can master it on your own. Joe Moglia, CEO of Ameritrade, knows that today's individual investors have what it takes to make their own investment decisions. All they need to tackle success is a little coaching. And if you think the CEO of one of the world's leading online brokers couldn't begin to understand the financial issues of today's investors, think again. As one of five children born to immigrant parents, Moglia knows what it's like to worry about not having enough money to get by, let alone having money to save and invest. But through hard work and dedication, first as a winning coach in the field of football and then as a leader in the world of finance, Moglia found success. Now, he wants to help you find that same success and does so by explaining the tools and resources available that allow you to construct and execute a personal investment plan that fits your needs. Filled with in-depth insight and practical advice, Coach Yourself to Success explains the essential principles of investing. Divided into these comprehensive parts, this user-friendly guide first describes the building blocks of investing and the primary types of assets, so you can understand what they are and how they differ from the rest. You'll become familiar with: Individual stocks - Mutual funds - Exchange traded funds (ETFs) - Bonds - Cash instruments - And more After gaining a solid foundation in the basics, you'll put your understanding to work in Part II. Discussions of determining goals, assessing risk tolerance, allocating assets, formulating and executing investment plans, and monitoring investment performance will help you put the pieces of the investment puzzle together and create a sensible portfolio. In turbulent financial times, the wrong advice can become extremely costly. With Coach Yourself to Success as your guide, you'll not only have a better idea of what to do but you'll also have a far better understanding of why you are doing it. Praise for Coach Yourself to Success "Knowing how to make money and hold onto your money has never been easy. Joe's strategies are clear, accessible, and performance based. Joe, thanks for taking the mystery out of investing." Maria Bartiromo, host and managing editor of the nationally syndicated program the Wall Street Journal Report with Maria Bartiromo and CNBC's Closing Bell. "Leave it to Joe to look out for the rest of us Joes and Joannes. Practical. Useful. Meaningful. The man who democratized trading has now leveled the playing field." Neil Cavuto, Vice President of FOX News Channel, host of Your World with Neil Cavuto and author of the New York Times bestseller, More than Money "Joe Moglia has provided a coach's playbook for everyone. This is an invaluable tool for executing the right investing moves to win the game!" Bill Bolster, former CEO CNBC, CNBC Intl. "If there is a parallel between football and investing, it is that to be successful you have to stick to the fundamentals. 'Coach' Joe Moglia lays out the funda