All-purpose Traditional Shortening Authentic Flavor Keto and Paleo Friendly Lard Pork Baking Hispanic Cuisine VIVA, Our Best Lard, is an all-purpose lard carefully processed to impart a traditional, authentic flavor to popular Hispanic foods. The preferred brand of lard in Hispanic cooking for more than 35 years, VIVA has zero trans fats and known for its quality, consistency and performance. Lard provides the ultimate in versatility for cooking, baking and frying. With superior creaming properties and zero trans fats, it enhances the flavor of breads, makes pie crusts flaky and delectable, perfectly suited for traditional cooking methods.