The essential how-to guide for any radio personality seeking syndication! Whether you're a talker, music-based DJ, mixer, or offer a service like imaging or show prep, Coast to Coast spells out each step from A to Z, on how to sucessfully syndicate your show or service. Written by a syndicated radio host who is also president of a syndication company and a major-market program director, Coast To Coast gives you every side of the syndication game: from putting together your show and building a home studio, to pitching your product to stations and shopping for a syndication deal. Includes a chapter of real-life stories of America's top syndicated hosts, from Dr. Laura to The Baka Boyz. Learn first hand from syndicated stars in all formats, and even VPs of the top syndication companies, as Coast to Coast picks their brain on the keys to syndication success. The "Tool Box" section lists hundreds of contacts including heads of programming at every syndication company in the US!