ON TARGET. ON REPEAT. ON OPTM. OPTM drivers utilize strategic shaping and weight placement to reduce Products of Inertia (POI), the measure of a club’s resistance to twisting across three axes. Resulting in up to 23% tighter dispersion, greater accuracy, and shots that stay on target. On repeat. On OPTM 13K Forgiveness - The OPTM MAX-K Driver achieves our highest MOI ever, thanks to a groundbreaking 13K design, stabilized by a low POI. Engineered through advanced supercomputing, its optimized weight placement and refined configuration create Cobra’s most forgiving driver head. Expect straighter shots, reduced side spin, pinpoint accuracy, and exceptional forgiveness. Fine-Tuned Fitting With FutureFit33 - FutureFit33 features 33 unique loft & lie settings to optimize your ball flight, minimize your miss, and maximize your distance. Loft & lie can be adjusted by +/- 2 degrees in any direction, allowing for the ultimate fine-tuned fitting customization, while the innovative SMARTPAD design enables the face angle to remain square regardless of the setting. Miximize Stability Through MOI-tuned Weighting - The OPTM MAX-K driver features a fixed back weight (11g) that positions the CG low and back to maximize MOI and club stability. Maintain Speed On Off-Center Strikes - A forged face insert with H.O.T. Face technology delivers improved face flex for more robust distance and ball speeds on and around the center of the face.