OMNI-SHADE — BROAD SPECTRUM: Ultimate protection in moderate to extreme sunlight with superior protection against sunburn. More effective on covered areas than sunscreen with more protection against the broad spectrum of harmful UVA and UVB sun rays. OMNI-FREEZE — ZERO ICE: Industry-leading cooling and moisture management designed for prolonged activity in hot conditions. Touch-activated cooling fabric combines with sweat-activated evaporative cooling to form our most advanced cooling tech yet. OMNI-WICK: Moisture-wicking technology for the outdoors. Omni-Wick pulls moisture from the skin into the fabric where it spreads across the surface to accelerate evaporation—for fast drying, enhanced next-to-skin comfort. COLUMBIA TITANIUM: Made for high-performance outdoor activity in the worst conditions with our best fit, features, and tech. ACTIVE FIT: Body-skimming fit for mobility and comfort on any adventure.