OMNI-FREEZE: For heat and humidity, with activity in moderate conditions. Special fabric design enables heat release with blue rings that react with sweat to lower the temperature of the fabric so you feel cooler, while it wicks away moisture. OMNI-WICK: Moisture-wicking technology for the outdoors. Omni-Wick pulls moisture from the skin into the fabric where it spreads across the surface to accelerate evaporation—for fast drying, enhanced next-to-skin comfort. MADE TO FISH: This super-cooling PFG shirt is made from a soft polyester-cotton blend that feels right at home with every cast. CLASSIC FIT: Cut with a regular fit that offers easy comfort and casual style for staying active. BUILT TO LAST: Columbia’s attention to detail is what sets our apparel apart. Specifying only the highest quality materials, expert stitching, and craftsmanship. This is a long-lasting garment you will enjoy for seasons to come.