OMNI-SHADE: For mild to extreme sun exposure. Blocks harmful UVA and UVB rays that cause sunburns and long-term skin damage. The tight weave construction offers lasting sun protection against the full spectrum of sunshine. OMNI-WICK: Moisture-wicking technology for the outdoors. Omni-Wick pulls moisture from the skin into the fabric where it spreads across the surface to accelerate evaporation—for fast drying, enhanced next-to-skin comfort. MADE TO FISH: This PFG polo is made from a stretchy polyester weave that feels right at home with every cast. POLO STYLE: Fold-over ribbed collar and 3-button style — perfect for those days that just call for a bit more than a t-shirt. BUILT TO LAST: Columbia’s attention to detail is what sets our apparel apart from others. We use only the highest quality materials, expert craftsmanship, and durable stitching. This is a long-lasting garment they will enjoy all season.