OMNI-SHADE — BROAD SPECTRUM: Ultimate protection in moderate to extreme sunlight with superior protection against sunburn. More effective on covered areas than sunscreen with more protection against the broad spectrum of harmful UVA and UVB sun rays. OMNI-WICK: Moisture-wicking technology for the outdoors. Omni-Wick pulls moisture from the skin into the fabric where it spreads across the surface to accelerate evaporation—for fast drying, enhanced next-to-skin comfort. QUICK DRY COMFORT: Engineered for anglers, this shirt has quick-drying super powers for all-day comfort and wearability. GONE FISHING: This PFG shirt is just what they need to stay comfortable and shaded out on the water—or on land. BUILT TO LAST: Columbia’s attention to detail is what sets our apparel apart from others. We use only the highest quality materials, expert craftsmanship, and durable stitching. This is a long-lasting garment they will enjoy all season.