Inspirational leaders make us want to achieve more. They persuade us to their cause, win our active support, help us to work better together and make us feel proud to be part of the teams they create. In short, how well you perform as a leader depends on how well you communicate. So if we want to be better leaders ourselves, how do we communicate in a way that inspires? Shortlisted for the 2014/15 CMI Management Book of the Year Award, Communicate to Inspire is an essential manual for any aspiring leader, answering these key practical questions. Kevin Murray presents a model that charts the leadership process and draws stories from the years of experience he has had coaching top leaders from a wide range of organizations. He examines and analyzes some of the key successes (and failures) in leadership and provides a unique and successful model for developing your own leadership skills. Online supporting resources for this book include a supplement article from the author. "Do you want to be a transformational leader? Then this is the book for you. 5 stars ***** and a must for all leaders - new and old." -- Gary Metcalfe FCMI, FIC ― CMI Book Club "I'm always sceptical of the latest management book to hit the shelves. But this is an exception. It is a rich source of information and insight for anyone leading teams and wanting to make a difference." -- Paul Mylrea ― professional communicator and former President, CIPR "The compelling combination of Kevin Murray's unique storytelling and groundbreaking model of leadership communication make this a must read for every leader who wants to raise their game." -- Sir Eric Peacock ― Non-Executive Director, UK Trade and Investment "This is an insightful and essential handbook for leaders - it is packed with insight and useful tips for effective communication." -- Sahar Hashemi OBE ― co-founder, Coffee Republic "Inspiring leaders make us want to achieve more. They persuade us to their cause, win our active support, help us to work better together and make us feel proud to be part of the teams they create. So if we want to be better leaders ourselves, how do we communicate in a way that inspires? The book is an essential manual for any aspiring leader, answering these key practical questions." ― CMI Book Club "A helpful book for senior managers faced with putting across their own and their companies' messages." ― Andrew May FIC CMC FCMI (CMI Management Book of the Year judge) "Among the most thoughtful and thought-provoking books." ― Delroy Beverley FCMI (CMI Management Book of the Year judge) Kevin Murray is a business author and speaker with more than 45 years of leadership experience, based in the UK. He ran the UK's biggest PR and communications group for 20 years, from where he also personally advised dozens of CEO's from major global and national companies. Previously, he had been director of communications for British Airways, The Atomic Energy Authority and Bayer, the chemicals company. Kevin Murray is a Fellow of the Chartered Institute of Public Relations and a Companion of the Chartered Management Institute. His four business books are all published by Kogan Page: The Language of Leader s ; Communicate to Inspire ; People with Purpose; Charismatic Leadership.