Never before has competitive awareness and readiness been more important to the current functioning and future success of organizations. Development cycles are shortening, competition is increasing, and disruption is rumoured across industries. This book provides a practical and useful guide for strategists across industries, outlining key concepts, critical activities, and practical applications of competitive intelligence programs. Through more than a decade of competitive and marketing strategy engagements, the author distils the most important tools and frameworks to get you started quickly and build successful strategies to ensure organizations can focus on what matters the most. About the Author Harshal Kubavat is a Competitive Intelligence professional with more than a decade leading the Life Sciences competitive strategies at organizations across the globe. He has been at the forefront of brand and pipeline strategy with an emphasis on identifying, developing, and retaining competitive advantage. Through his competitive workshop facilitation and regular training within the competitive intelligence world, Harshal has established a reputation for a deeply analytical and facilitative approach in setting up teams and enabling decision-making across cross-functional stakeholders. He is a former International Competitive Intelligence Manager at Roche Pharmaceuticals and Brand Manager at Roche Pharmaceuticals UK Ltd. Harshal holds a PhD in pharmaceutical sciences, has previously been a pharmacist with a Master of Pharmacy degree and most recently attended Henley Business School to study Strategic Marketing Leadership.