Do you know the difference between an idea and a concept? Ask someone you know what an idea is--their definition. Next, ask them this: So, what's a concept then? Stand back and note his or her confusion. Amazingly, everything you read about in history (from Einstein to the Wright Brothers to Shakespeare to the Beatles), what you do professionally for a living, and every idea you have for a film, a business or a revolutionary technology are dependent on that difference. Your success depends on knowing the true nature of concept--yet no one was ever taught the difference between an idea and a concept. I call it the missing discipline. Why does it matter? All great films. All great music. All great technologies. All great books have concept at their core. But don't let what I just wrote scare you. It is true, this isa discipline--a missing discipline--that I call concept modeling. But few things are more fun than learning about the concept that made the Beatles, Baseball, and even a Peanut Butter and Jelly sandwich great! Let's rock this thing! (more)This book offers new definitions for idea, concept and thought. It offers new words to define types of concepts and the structures found within concept. It offers readers the Laws of Concept while setting out the principles that establish an entirely new, critical discipline: Concept Modeling. Concept Modeling is the discipline underneath all other disciplines. You would never study physics without first studying math, right? Concept Modeling is like the math that makes all other disciplines work.Got an idea? Do some concept modeling on it first. It will change your game. REVIEW HIGHLIGHTS: 9 out of 10 Rating-- "Highly original... engaging and stimulating" - Quarter Finalist - Book Critque from BookLife Prize VIsionary Book award - BPSC (Irwin Award) "...Intellectual fun..." - Michael Cieply, Deadline.com Review Entitled: If Bugs Bunny Met Immanuel Kant, It Would Be In Winston Perez's New Book On 'Concept' Concept Modleing in Film: "I have been in Hollywood for over 20 years, been involved in some of the biggest film franchises, worked with some of the worlds best talent and won an academy award and I can tell you that Winston is a must for any filmmaker, studio and brand in the world! The only way I can describe it, is he is like an archeologist who can decifer why humans will or won't connect to your ideas and thematics. One of a kind." - Nicholas Reed, Oscar winning producer Concept Modeling In FIlm Winston Perez is a visionary whose achievement as founder of the field of Concept Modeling is a secret weapon for those in the know. In the future, I have no doubt that Concept Modeling will become the Rosetta Stone of business strategy. Today, it is the smart choice of forward thinking companies and managers in every industry who want to leverage Concept Modeling to unlock the code to innovating brand and marketing success, generating revenue, and establishing themselves as thought leaders. In particular, I have found its relevance to entertainment and technology fields to have been transformative and have made me look like a genius to my clients over-and-over again. I have also had the privilege of sharing in watching the evolution of his forthcoming book, which promises to set the bar as the bible on strategy and beyond for business books in the future. - Kevin Stein, EVP, Augmently, Inc. Full critigue from BookLife Prize: (9.00 rating, Semi Finalist) Idea/Concept: This unique guide to practicing conceptually-based cognition, asks readers to address not what they think, but how. Prose: Perez's prose is engaging and stimulating. The author effectively captures interest by suggesting that reframing the world through a new cognitive perspective, can empower and enrich readers' lives. Originality: Highly original, this work will appeal to readers who are curious about the mind and how it perceives, takes in, and interprets information. Execution: Perez draws from a wealth of references, from the Bible to The Matrix . Blending cognitive science with philosophy and a sprinkling of the metaphysical, Perez delivers a somewhat esoteric, often enlightening, treatise on the art of interpreting the world conceptually. WHY READ THIS BOOK? Ideas and concepts are twodifferent things. I can't say it any simpler than that." --Winston Perez If you are interested in film, business,start-ups, technology, science, or even history, just note that absolutely all of those things are dependent on the difference between idea and concept. The Wright Brothers flew, Spielberg movies rocketed, the Beatles rocked, and the iPhone disrupted everything because of concept--not idea. Written to be fun too, this book offersreaders the Laws of Concept, new definitions for concept, idea, thought, and a revolutionary discipline called concept modeling. I know, "another discipline," right? But it's worth it! For example, the world always knewwhat "air" was--and breathed