Connected Packaging: The Game-Changing Marketing Tool A comprehensive guide to implementing digital technologies in product packaging, drawing on a decade of campaigns for brands including Coca-Cola, Pepsi, Bacardi, and Tetra Pak across 43 countries. What's New in the 2025 Edition: Three new chapters address major industry shifts: Tesco's April 2025 pilot replacing traditional barcodes with GS1-powered QR codes, AI and gaming implementations achieving 14% scan rates, and the US regulatory transformation (DSCSA, EPR, FSMA). Expanded data privacy coverage now includes comprehensive CCPA compliance alongside GDPR. Core Content: Technology & Implementation: Detailed examination of QR codes, NFC, RFID, augmented reality, and digital watermarking. Explains when each technology is appropriate, with practical guidance on design integration, printing specifications, and quality assurance. Includes coverage of AI personalization, platform gaming, and how traditional printing companies like Koenig & Bauer are evolving into comprehensive solution providers with platforms like AuraVeo. Business Applications: Analysis of consumer engagement, supply chain optimization, sustainability communication, authentication, and accessibility. Case studies document specific campaigns with measured results across food, beverage, and consumer goods categories. Examples include Woodlands Dairy's 30% sales increase, Emmi GoodDay's 250k+ engagements, and implementations across Europe, Middle East, and Americas. Regulatory Landscape: Complete coverage of GS1 Sunrise 2027 (48 countries, 88% of global GDP), US market requirements, and global data privacy frameworks (GDPR, CCPA). Practical guidance for multi-jurisdictional compliance addressing Extended Producer Responsibility programs, Digital Product Passports, and data protection requirements. Real Implementation Insights: The book addresses both successes and failures, providing honest analysis of what works, what doesn't, and when connected packaging may not be the right choice. Includes practical frameworks for strategic planning, design considerations, vendor selection, and crisis management. Industry Perspectives: Contributions from leaders at GS1 UK, Avery Dennison, Digimarc, Polytag, Koenig & Bauer, AIPIA, Packaging Europe, Domino Printing Sciences, Laava, and ThePackHub provide diverse perspectives on technology, regulation, sustainability, and market trends. Research Foundation: Based on Global Connected Packaging Survey data (10,000+ respondents across four years) and insights from Global Connected Packaging Summit (2,000+ attendees from 43 countries). The 2025 survey shows 88.8% of professionals view connected packaging as increasingly important. Who This Serves: Marketing professionals, brand managers, packaging designers, supply chain leaders, sustainability directors, and regulatory teams facing the 2027 GS1 transition or implementing EPR compliance programs. About the Author: Jenny Stanley founded Appetite Creative in 2015 after 20 years in B2B media and creative technology. She established the Global Connected Packaging Survey, hosts the annual Summit, and produces "The Talking Giraffe" podcast. 320 pages 12 comprehensive chapters Paperback English Available globally via Amazon