Your brand is the true superpower separating mediocre businesses from category leaders. If you’re ready to embark on your brand journey, unlocking the true potential of your organization, Conquer Your Rebrand sets you up for success. Bill Kenney pulls back the curtain on every step of the branding process, including a tactical, practical breakdown of everything he’s learned over a decade in the branding trenches. Conquer Your Rebrand is the most complete brand-building playbook you’ll ever read. It addresses the “why” of B2B branding and, more importantly, the actionable details of “how.” Know how to prepare and what to expect when embarking on your rebranding journey. Learn to recognize and avoid common pitfalls. Discover what matters most in your agency partner, how to plan for your brand rollout, and everything in between. It’s time for your brand to propel you forward, not hold you back. "I now understand why Focus Lab came so highly recommended. I've never had such super-serving from a vendor in my entire life." —Dan Owen, Global Director of Creative and Branding, Netflix "The line between artist and art is ethereal. You are a team of exceptionally skilled artists, but your superpower is the way you open your process to allow others in." —David Simon, SVP Marketing, Luminate "Focus Lab told us we would go on a journey together. It was the most delightful, creative, and collaborative team I could have wished for. Thanks to your entire team for the incredible work!" —Sydney Sloan, CMO, Salesloft "Focus Lab put forth a team and process that immediately laid our anxieties to rest. Their capacity to translate the complexities of our mission, identity, and value prop into a beautiful, clean, and meaningful identity was simply outstanding." —Kent Siri, VP of Marketing, Reify Health "You've totally spoiled us in terms of working with any other 'branding partner.' Why can't every team be like yours?" —Marianna Noll, VP of Marketing, Kion "What I've found over the years in brand transformation work is that branding is as much about internal transformation as it is external. While the Focus Lab team excels creatively, the real magic comes through in the partnership and process of working through the challenging discussions and continuous iterations that it takes to get to the best outcome." —Sergio Claudio, VP of Brand Experience, Zuora Bill Kenney  is co-founder, partner, and CEO of Focus Lab, a global B2B branding agency helping B2B companies connect with customers while leading their industries. Focus Lab's past and current clients include Marketo, Salesloft, Zuora, Braze, Outreach, LaunchDarkly, Twilio, Adobe, ASAPP, Luminate, Netflix, Shopify, and many others. Kenney is a member of the Fast Company Executive Board. He was born and raised on Martha's Vineyard, MA. He holds a BFA from the University of Tampa, FL. He enjoys running, reading, and camping and currently resides in New Jersey with his wife and son.