A book full of templates and cheat sheets to help you write authentic copy (faster) for social media, blogs and products descriptions. Improve your engagement and conversion rates as a content marketer or social media creator. How to get more clicks to your website, convert more customers, and pay less for your ads ... using steps and templates the worlds best copywriters use to quickly write copy that sells. More clickthrough multiplied by more onsite conversions = an exponential increase in sales and revenue! Pay less for your ads on Facebook, Google ads etc. - Tweak your current content and product descriptions to convert more customers! - Increase click through rates to your website. - Increase conversion rate on your website. - Build trust and stronger relationships with your readers. - Create 'sticky' followers that want to engage more. - Create irresistible content people what to share with others. Not just another copywriting book about the theory of copywriting, but an indispensable guide with templates to use every when writing content - so you can: Increase click through from your social media, guest posts or other offsite content - Convert more customers on your website - Get more sales with the same amount of time and effort you're putting in now - Grow your traffic and sales exponentially Easy to follow templates and guides that make writing faster and easier. There are several fundamental principles needed for creating copy that take readers through all the processes they need to be ready to do what you want - whether it be signing up for a newsletter, downloading a brochure, or buying something. The recipe for writing compelling content contains many more important ingredients: Delivering instant gratification wherever possible - Capturing & holding readers attention - Creating desire & motivation based on readers "hot buttons" - Connecting & wiring readers brains to align your product with what they most want - Building trust, confidence & removing obstacles - Delivering & demonstrating value - Building trust, bonding with and preconditioning visitors - Building value & justification for purchasing - How to quickly write content that entices readers to WANT to take action. Become skilled at applying the principles of influence and preconditioning, to turn your audience into enthusiastic prospects, ready to take the next step. Adcopy for Facebook, Twitter, LinkedIn, Google ads. Website pages. Blog posts. Social Media Posts. Product descriptions. Start improving your content today, lower your adverting click costs and convert more visitors into buyers! I created this book because people working on their written copy, like blog writers, often ask me how they can increase conversion rates, and in particular how certain clients achieve those high conversion rates.  I wrote this book to give people a guide of the methods and systems copywriters use to raise conversion and click-through rates - whether it be boosting on page content or crafting content for their off page campaigns and social media.  My goal is to let you see into the mind of experienced copywriters - revealing how they successfully turn words into something that motivates and leads readers to take action. I've included templates to assist with your own ideas, and also show you how to shape those ideas into steps that can lead a reader towards a desired outcome. Mia Gordon has been an online marketer, author and writer since 2003. Mia has written several books, manages many online advertising accounts and consults for many clients across a number of industries. She has studied with and practiced with some of the world's best copywriters. She enjoys sharing what she has learned with fellow webpreneurs and authors, helping make what can sometimes be a frustrating and confusing process into a more rewarding (and profitable win win) one.