It is concentrated: Pure conditioning, contains no water or alcohol, does not dry hair. A small amount goes a LONG way, use nickel size massaged into wet or dry hair will instantly detangle. Continue to add nickel size amounts, brush through until a rich silky shine appears. It works instantly: Detangles as you rub it in and keeps on working, resulting in less grooming time and less product used, saving time and money. Makes hair easy to brush and comb. It is a deep conditioner: Penetrates below the surface and restores moisture while strengthening hair, resulting in a natural shine with a soft texture. Contains no Alcohol or water, ideal for all hair types It is long-lasting: Repels dirt, dust, and sand, resulting in a shine that lasts longer. Not oily. Allergy tested and Dermatologist Reviewed It works on people, too: COWBOY MAGIC Detangler & Shine is a high quality cosmetic. Perfect for dogs, humans, or horses!