The fast working ingredients break down dirt and unwanted matter quickly without damaging hair A deep conditioner, pantheon and silk protein penetrate the hair and deep condition the skin, preventing dryness Creates a shine, the silk molecules reflect prism light giving the hair a rich, natural shine as it restores vibrant beauty The formula has a double action that allows gentle full strength use without damage Quick release sudsing surfactants cost us more, but give the user a fast and easy rinse action without buildup. You get more suds and less work because it is easier to rinse