Give people what they CRAVE and good things happen. Overwhelming evidence supports this. In fact, more than eighty years of research proves the idea that humans have three primary cravings at work that, once fulfilled, make them happier and more productive. Yet, despite billions of dollars spent to improve employee motivation, most businesses still suffer from a lack of engagement. In this book, you ll find a field-tested and science-backed pathway to improving engagement and the customer experience, including: The secret to achieving more than 90 percent employee engagement - How to invest 10 Minutes by Friday™ to become a better leader - A step-by-step process to master the Ultimate Habit™ for accelerating business results You have the power to make an even better place to work by showing people they matter and that what they do matters. This is best accomplished by fueling the work environment with more of what people CRAVE! "An absolutely fabulous book. Easy to read, engaging, and action oriented. Ideal for anyone looking to build upon the strengths of their people, leading to more employee engagement and better customer experiences." -- Colleen Wegman, President and Chief Executive Officer, Wegmans Food Markets "Once I started CRAVE , I couldn't put it down. Gregg Lederman provides the habit-building process to help you build your business. I immediately put the 10 Minutes by Friday method to work for me." -- Bryan Everett, Chief Operating Officer, Rite Aid Corporation "Gregg Lederman has written another outstanding book! CRAVE will help you think differently about how to behave at work. It's an ideal read for anyone who wants to become a better leader." -- Mark S. Ain, Founder, Kronos Incorporated Gregg Lederman is the founder of Brand Integrity, a leadership and employee engagement company. Gregg is currently President of Employee Engagement at Reward Gateway, an employee engagement company dedicated to making the world a better place to work. He is a highly sought-after keynote speaker and an adjunct professor of executive MBA students at the Simon School at the University of Rochester. He is the New York Times , USA Today , and Wall Street Journal bestselling author of Engaged!