Creating value is the foundation of all business. It’s what sets you apart from your competition, secures long-term customers, and brings distinct meaning to your brand and your stakeholders. Without creating value for your business, your unique offering will be seen as just another commodity in the eyes of your target market. Creating value is in every business leader’s vocabulary and uppermost in their overall strategy. In fact, creating value is the purpose of a company according to the Business Roundtable and the World Economic Forum. That is another key reason why more people want to understand and utilise value creation for their benefit and the good of their stakeholders. Many companies and leaders seek to create value but do not know how to. As a result, they create and destroy value unconsciously. This book shows you how to create value consciously. To create long-term value, organizations need to put in place the mindset, capabilities, and relationships that enable them to meet the needs of their customers and stakeholders. This book makes value creation understood and used by executives and leaders more effectively. The book describes value creation in its various nuances, how it arises, how it is used, and the width and scope of value creation, from how it impacts a company and how that company can become more successful by creating value for customers and other stakeholders. The author also provides tips for CEOs, managers, HR, and other professionals on how to succeed in value creation as a long-term strategy and in day-to-day work. Numerous examples and case studies illustrate the points being made by the author. "Gautam Mahajan has filled a gaping void in the literature on Creating Value. Not just a tour de horizon of where the field is today, it is a lovingly-crafted resource that can be used as a field book for academics, business professionals and consultants, as well as a spur to leaders whomever and wherever they are to espouse a value-centric approach. Gautam's key tenet - that the art of leading is actually the practice of creating value consciously is an important takeaway for me personally. His book is a non-disguised plea for more conscious business and more conscious leadership - in other words, a message for our times." Prof. Alon Rozen, Dean, CEO and Professor of Innovation, École des Ponts Business School (Paris, France) "Gautam Mahajan has displayed by this book why he is considered the leading thinker in the creating value thought process. He has written a comprehensive treatise on value creation, showing its width and depth, its usefulness to people and businesses. The work helps leaders and executives become great value creators and more successful." Professor Hermann Simon, Founder & Honorary Chairman of Simon-Kucher and Partners "Creating Value for Leaders" is an inspiring book and Mr. Mahajan shares all his experience in addressing holistically the complex world of Value Value Creation has been a hot topic for many years… yet there has been only terse discussion on how to create it. This book by Gautam Mahajan is an exception where he discussed not only the process of value creation in details and for which all stakeholders it should be created and how. This must-read book deep dives in to the nuances of creating value and infuses this thought in to every stakeholder’s mind not only for their business but also in their life. There is no doubt that this book will change the thinking of every relevant stakeholder in their idea of purpose in both business and life." Dr. V Kumar, Salvatore Zizza Professor of Marketing, Tobin College of Business, St. John’s University, NY "Value is one of the most relevant topics for all organizations. Gautam is one of the world's leading experts on the subject, approaching it in a clear and effective way, extremely connected with the demands of companies, professionals and institutions in their most diverse variations. Creating value, sharing value, delivering elements of value to customers and society are fundamental parts of the success of organizations and their respective managers. Gautam's books always bring a relevant perspective on the topic helping professionals in several countries. This new book "Creating Value for Leaders: Balancing the Interest of Customers, Employees, Investors and the Marketplace" brings an expanded view of previous books, within a broad market context and its nuances, like conflicts of interest, creating shared value to society, and how to avoid destroying value. Definitely, an essential reading for executives, professionals, and students. There is a space in my personal library for this new book. Enjoy the reading." Victor Venancio, Head of Digital Transformation LatAm at ihm Stefanini Group "Management. A must-read to understand how to build meaningful and long-lasting business relationships and success." Paolo De Angeli, CPP, Head of Customer Experience and Customer Value Management, Borealis AG "T