From McDonald's arches to Nike's swoosh, logos are part of the everyday landscape. This book shows readers how branding can make a difference to their library. It explains where to start and shows how to define the message and grab attention with visuals. Starred Review. As libraries compete with Netflix, Barnes and Noble, and Starbucks, they must use branding to remain visible in a saturated market. While creating a brand may seem like a daunting task (e.g., developing a logo, tagline, colors, typeface, signage, name tags, and library cards), Doucett (director, Curtis Memorial Lib., Brunswick, ME) has drawn an easy-to-follow road map. Besides clarifying the distinctions between marketing and branding, she advises on who to include in the branding process and explains how to do a brand audit (very helpful!) and write an honest tagline. She also offers tips for working with outside help and outlines common pitfalls. Doucett saves the best for last: Appendix A provides examples of library brands and tells their stories of the branding process; Appendix B is a word list to help your library find a unique tagline (a great resource to get the creative juices flowing!). Other pluses are suggestions for success, frequently asked questions, and end-of-chapter exercises. Highly recommended for professional collections.—Carrie Scarr, West Fargo P.L., ND Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. Used Book in Good Condition