DEEP CLEANSING- Crown Royale Deep Cleansing Shampoo leaves coat with a luxurious sheen. This shampoo revives texture, and revives and intensifies color as well as nourishing and stimulating hair growth. BENEFITS- Based on biotin vitamins. Makes hair shine. Conditions both coat and skin. Revives and intensifies color. Eliminates static electricity. QUALITY- All products are proudly made in the USA with the mission that there is no substitute for quality WHY CROWN ROYALE? Crown Royale Dog Grooming Products was founded in 1983 when AKC Breeder & Handler Allen Levine asked his friend Nick Scodari, a formulating chemist, to create a line of products that would be breed specific and help the coat to best represent the breed standard. It all began with the Biovite shampoos and Magic Touch grooming sprays which quickly became a hit with show dog professionals.