Formula 1- Specifically balanced to enhance fine texture coats. It will give your dog's coat a natural-feeling, silky texture along with total control. BENEFITS- Magic Touch gives luxurious sheen, has no heavy build-up, repels dirt, and prevents coat matting. It is formulated with conditioners, optical brighteners and silicones QUALITY- All products are proudly made in the USA with the mission that there is no substitute for quality WHY CROWN ROYALE? Crown Royale Dog Grooming Products was founded in 1983 when AKC Breeder & Handler Allen Levine asked his friend Nick Scodari, a formulating chemist, to create a line of products that would be breed specific and help the coat to best represent the breed standard. It all began with the Biovite shampoos and Magic Touch grooming sprays which quickly became a hit with show dog professionals.