From emails to social media, from instant messaging to political memes, the way we produce and transmit culture is radically changing. Understanding the consequences of the massive diffusion of digital media is of the utmost importance, both from the intellectual and the social point of view. 'Cultural Evolution in the Digital Age' proposes that a specific discipline - cultural evolution - provides an excellent framework to analyse our digital age. Cultural evolution is a vibrant, interdisciplinary, and increasingly productive scientific framework that aims to provide a naturalistic and quantitative explanation of culture. In the book the author shows how cultural evolution offers both a sophisticated view of human behaviour, grounded in cognitive science and evolutionary theory, and a strong quantitative and experimental methodology. The book examines in depth various topics that directly originate from the application of cultural evolution research to digital media. Is online social influence radically different from previous forms of social influence? Do digital media amplify the effects of popularity and celebrity influence? What are the psychological forces that favour the spread of online misinformation? What are the effects of the hyper-availability of information online on cultural cumulation? The cultural evolutionary perspective provides novel insights, and a relatively encouraging take on the overall effects of our online activities on our culture. Cultural Evolution is an area of rapidly growing interest, and this timely book will be important reading for students and researchers in the fields of psychology, anthropology, cognitive science, and the media. With Cultural Evolution in the Digital Age , Acerbi joins the likes of Peter Turchin, David Sloan Wilson, and Joseph Henrich in offering an engaging and accessible application of cultural evolutionary models, which will almost certainly attract new scholars to the field. Never did I expect to read about Grumpy Cat and the social brain hypothesis in the same book, but the result was genuinely satisfying - Joshua Conrad Jackson, New Technology, Same Culture, Cliodynamics: The Journal of Quantitative History and Cultural Evolution , 2020 In Cultural Evolution in the Digital Age, Acerbi combines cultural evolution with cognitive anthropology and media studies to provide one of the most solid science-based takes on the impact of digital media on human behavior to date - Stefan Velesky, Review of Cultural Evolution in the Digital Age, Evolutionary Studies in Imaginative Culture , 2020 [...] enjoyable, story-driven journey. [...] guide the reader through large and expanding literatures in an entertaining and illuminating way. [...] upbeat about human capabilities and provide a useful optimistic counterpoint to the recent spate of epistemological doomsayers - Andrew Buskell, Evolution, Cultural Evolution, and Epistemic Optimism, Acta Biotheoretica , 2020 This book by the anthropologist Alberto Acerbi builds a bridge between the field of media and communication studies and a rather new approach to studying culture: cultural evolution. Can this bridge be a firm structure? And do media studies and cultural evolution even need each other? Acerbi makes a persuasive case for the usefulness and importance of this connection - Oleg Sobchuk, Cultural Evolution in the Digital Age, Journal of Communication , 2021 Con rigore scientifico, poggiando i piedi su esperimenti di antropologia e riflessioni scientifiche sull'evoluzionismo, Acerbi ci conduce in un inedito viaggio nella nostra quotidianità, disvelando pregiudizi e falsi miti sul mondo digitale, che sottratto al dibattito tra apocalittici della società reale e guru integrati nel mondo dei social, ci viene riproposto come un luogo in cui l'uomo mette in scena sé stesso, con i suoi difetti più torbidi e la sua più alta aspirazione alla conoscenza - Simone Marsi, Cultural Evolution in the Digital Age, Between , 2022. A cognitive and evolutionary perspectiv on the impact of online and digital media Alberto Acerbi is an Assistant Professor in the Department of Sociology and Social Research, University of Trento (Italy).