WINNER: Choice Reviews - Outstanding Academic Title, 2025 How can I take a data-driven approach to company culture? What should I measure and which metrics should I focus on? How can people analytics and behavioural science impact culture? Based on insights from the largest ever behavioural research study which examined the organizational impact of 220+ behaviours from 60 organizations, across 61 countries, Culture Analytics provides an evidence-based approach to organizational culture. It outlines the leading and lagging culture indicators, explains how to identify actionable insights from your people and culture data as well as how to apply predictive analytics to company culture. There is also guidance on the 30 employee behaviours which have the most impact on company culture and how to apply behavioural science interventions to drive these in your organization. The second part of the book covers key areas where culture analytics can be applied to drive business performance. These areas include talent acquisition and retention, employee engagement, EDI (equity, diversity and inclusion), wellbeing, psychological safety as well as resilience, strategy, innovation, change management and risk. Full of practical advice, this book also includes real world examples from Barclays, Pfizer, American Airlines, EDF Energy, Saudi Telecom Company, Cisco and Ethiad Airways. Making the complex world of people analytics and behavioural science accessible and applicable to all senior HR professionals and business leaders, Culture Analytics shows how to take a robust, evidence-based approach to company culture to drive workforce and organizational performance and deliver tangible business value. "This book is many things: A deep scientific study, an impressive roadmap for the understanding of corporate cultures, a manual for effective behavioral interventions and a demonstration of great wisdom and practical experience in helping corporations to be become better places for people." ― Professor Guido Palazzo, Professor of Business Ethics, University of Lausanne, Switzerland "This book is a detailed guide in measuring and connecting the "WHAT" with the "HOW" and the "WHERE". It is an essential advancement in applied behavioral science and connected analytics and will change the way we drive business success." ― William Ingham, Chief People Officer, OURO and former SVP HR Visa, Europe "This book is a masterpiece and is an essential read for anyone seeking to understand the complex interplay between cultural patterns and data science. The author brilliantly demystifies complex analytical techniques, offering profound insights into cultural trends and patterns. A must-read for scholars and practitioners alike looking to understand and leverage the power of cultural data. This book beautifully summarises decades of practical experience, knowledge and invaluable contribution to behavioural and impact driven culture studies for valuable insights including analysing cultural patterns though the practical use of predictive analytics and its importance for the entire organizational culture journey to drive desired outcomes." ― Ashish Sinha, Senior Partner - EMEA practice lead - People Analytics & AI, Korn Ferry "Even the greatest organizations simply do not survive the test of time without a deliberate focus on their workplace culture. It is a pleasure to read this book which articulates a powerful approach for organizational culture measurement, using behavioural science and predictive analytics to scientifically measure and embed desired culture to achieve chosen business outcomes and thereby harness the true power of culture. A must read for leaders that want to tangibly measure, improve and transform their workplace culture. " ― Miguel Ángel Rodriguez Sola, Senior Advisor to Boston Consulting Group "A thought-provoking book which combines grounded research with insightful reflection. As leaders we continue to wrestle with what culture really means and how we measure it - this book provides new perspectives and challenges our beliefs. " ― Melanie Richards, Non-Executive Director, UK "It is a joy to read a book which brings hard data, deep analysis and real insight to culture in organizations. It is a book which will make you think and think again" ― Jo Owen, author of How to Lead and Smart Thinking "Whilst AI will undoubtedly transform many aspects of society, culture will continue to play a vital role in shaping how we develop, use and co-exist with it. This book provides an amazing insight into the power of data, how to interpret and analyse it and, more importantly, apply it in a cultural context with practical behavioural changes. The extensive range of models and techniques are thought provoking in themselves, but this book isn't just about statistics and their application, it's about the future of organizations. It's a must read for anyone who is interested in organizational and people effect