Culture Is The New Leadership For most of history, people worked to survive. Today, millions work to become. For the first time in recorded history, much of the workforce has reached what Abraham Maslow called self-actualization —and it changes everything about how organizations must lead. Traditional management systems were built for survival-driven workers. But today’s employees are motivated by something different: growth, meaning, identity, and belonging . In Culture Is The New Leadership , author Ben Ortlip reveals why culture has become the most powerful leadership discipline of the modern era. Drawing on years of work codifying workplace cultures for admired organizations, Ortlip shows leaders how to intentionally design cultures that attract talent, ignite performance, and inspire commitment. Inside the book, you will learn how to: • Become a leader who codifies culture instead of hoping for it • Master the 3 Motivators: Craft, Cause & Community • Measure the real financial value of culture and engagement • Understand what drives employee motivation and retention • Diagnose the unique cultural forces shaping your organization Culture is no longer a vague concept or an elusive vibe. It is a measurable leadership system . The organizations that understand this will win the war for talent, unlock higher performance, and build workplaces people want to be part of. Culture is the new leadership. In 1990, Ben Ortlip walked away from a prestigious position in a highly-respected ad agency. He wondered, "How can a job this good be this bad?!" Puzzled, Ortlip turned from writing for famous brands to writing about the cultures that drove them - the brand inside. What followed was a thirty-year quest to understand what makes people happy and productive in the workplace. Along the way, Ortlip directed projects for The Drucker Institute, Ken Blanchard, John Maxwell, Henry Cloud and Tony Robbins, while shaping culture for companies like UPS, Delta, Salesforce, and Chick-fil-A. Today, Ortlip's landmark findings are distilled into The Culture MRI(R), a system for measuring culture and building a sought-after workplace where employees can be good at something, believe in something and belong to something.