How can senior leaders harness cultural relevance to drive resilient, future-ready brands? Culture-Led Brands offers a strategic, authoritative framework for executives navigating today's complex business environment. Written by globally renowned brand-builder, Leila Fataar , this book delivers proven tools and data-driven models to help you integrate cultural insights into every aspect of your brand strategy, ensuring your organization remains relevant, authentic and growth-oriented amid ongoing change. You'll learn how to: - Apply practical frameworks that embed cultural relevance across marketing, commerce and innovation - Leverage expert insights on political sensitivity, diversity, inclusion and environmental responsibility - Use data-led decision making to measure impact and optimize cultural engagement - Explore real-world examples from adidas Originals, Guinness and YouTube - Develop leadership approaches that align internal values with external brand authenticity Equip your business to deliver meaningful results by embracing culture as a core driver of strategy, innovation and long-term success. Themes include: Cultural relevance, brand strategy, governance, leadership, data-driven growth, diversity and inclusion, environmental consciousness "The MUST READ of 2025 for all CEOs, CMOs and growth leaders. THE comprehensive guide to what, why and how to build Culture-Led Brands. Fataar re-constructs brand building for today's landscape" ― JULIE BRAMHAM, Managing Director, Diageo Luxury Group "This book holds the key to unlock how to credibly use culture to your financial benefit inside and outside the board room!" ― RACHEL MUSCAT, Co-Founder of Humanrace with Pharrell and formerly of adidas "In an era where culture is the currency of relevance, Leila Fataar's work is a bold manifesto for businesses to act with authenticity, empathy, and cultural intelligence." ― MARTIN RAYMOND, co-founder of The Future Laboratory Leila Fataar is a globally renowned brand-builder and leader in delivering cultural relevance for some of the world's biggest brands, previously of Diageo and Adidas before now founding her own agency Platform13. Based in London, UK, she has over two decades of experience across lifestyle, FMCG and sportswear companies at both big brands and boutique agencies. A regular keynote speaker at international conferences and a thought leader featured in top business publications, she imparts a vision for branding that is as socially conscious as it is commercially successful. Chief Marketing & Innovation Officer, Diageo North America at Diageo and Marketing and Innovation Director, Diageo Europe