"But I need me time!" When faced with a young employee looking at her disappointedly after being told she needed to work over a holiday, author Dr. Joanna Dodd Massey did what many Gen X managers do. She thought to herself, "I've worked through every vacation I ever took!" But, instead of reacting, she paused and found a compromise to serve both the company and her employee. Americans are experiencing a culture revolution unlike anything we have seen since the 1960s. Millennials and Gen Z are nearly half of the U.S. population and, as consumers and employees, they are dramatically changing the way we work. In this book, Dr. Massey, a communications expert with a Ph.D. in psychology and an MBA, does a deep dive into the five generations at work, examining how they behave and why. Using a humorous and candid writing style, Dr. Massey breaks the news to her cantankerous colleagues that resistance is futile, and they need to change or risk becoming irrelevant in the not-so distant future. Joanna Dodd Massey is an experienced C-suite communications executive and Board Director, who advises Boards, CEOs, Presidents, and executive teams at Fortune 500 companies, startups and nonprofits. She has worked for over 25 years strategizing on global brand reputation management at companies, such as Condé Nast, Lionsgate, CBS, Viacom, Discovery and Hasbro. She managed corporate turnaround as Condé Nast transitioned from print to digital video; risk and crisis communications for publicly held companies with their consumers, regulators, investors and advertisers; culture transformation when Lionsgate purchased Starz, CBS converted UPN to The CW, and Discovery shuttered its Hub TV Network; successful communications with diverse stakeholders as head of internal and external communications; and multi-million-dollar P&Ls as a department leader. Dr. Massey s career spans media, film, TV, digital video, publishing, venture capital and academia. She is based in the United States and has international experience working with partners in Europe, the UK, China and India. Dr. Massey is also a venture capitalist (VC). She previously served as a Managing Director at Golden Seeds, an early-stage female-led investment firm with more than $125 million in total investments in over 170 female run businesses. Dr. Massey advises entrepreneurs on investor decks, go-to market messaging and developing workplace culture. She is a member of the Angel Capital Association. Currently, Dr. Massey serves as President & CEO of J.D. Massey Associates, Inc. (JDMA), a communications consulting firm that advises clients on managing global brand reputation with an emphasis on communicating externally and internally with millennial and Gen Z employees, consumers, investors, and members of the press. She is a corporate speaker and thought-leader on the challenges and solutions to dealing with five generations in the workplace. She is also the author of the book, Culture Shock: Surviving Five Generations in One Workplace . Prior to JDMA, Dr. Massey ran numerous communications departments reporting into presidents and CEOs. She was Head of Communications at Condé Nast Entertainment; Senior Vice President, Corporate Communications at Lionsgate; Senior Vice President of Corporate Communications and Publicity at the Hub Network, a joint venture between Discovery Communications and Hasbro; Senior Vice President, Communications, West Coast at CBS; Senior Vice President, Media Relations at UPN, which was originally owned by Viacom; and Vice President, PR, Marketing and New Business Development at the independent production company LMNO Productions. Dr. Massey began her career at the international PR firm Fleishman Hillard and quickly transitioned to the media industry, working in house as a senior publicist for the CBS Television Network. Dr. Massey serves on corporate, startup and nonprofit boards and is a member of the National Association of Corporate Directors. Currently, she is on the Advisory Board of 8B Education Investments, a for-profit business providing innovative student-financing products for African students studying abroad at world-class universities. Dr. Massey is also an active fundraiser for The Chapin School and sits on both the development and planned giving committees. Formerly, she served on the Board of Directors of The Resolution Project as a member of the Audit committee, the University of Southern California New York Alumni Club as a member of the Executive Board, and Colors LGBTQ Youth Counseling Services.