This updated and expanded Third Edition presents the author’s most current thinking, with new chapters and refined guidance based on years of real-world application. No single factor—not sales, marketing, finance, strategy, or operations—has more influence over the ultimate success of an organization than its culture. And yet, understanding exactly what culture is, and more importantly, what to do about it, has always been so murky. In the game-changing first edition of Culture by Design , David Friedman cut through the fog and provided a simple, clear, and practical roadmap that thousands of organizations worldwide are now using to build high-performing cultures. In this edition, you’ll learn how to take the strategies he originally taught and leverage them to drive lasting competitive advantage.