It takes a special kind of magic for a challenger brand to achieve seemingly impossible customer-centric results. It’s that magic that makes Australian telecommunications company Macquarie Technology world leaders in award-winning customer experience. Joseph A. Michelli -- the bestselling author of books about brands renowned for their stellar service and outstanding growth, such as The Ritz-Carlton, Mercedes-Benz, and Starbucks -- was so impressed by Macquarie’s ability to deliver transformative customer experiences that he felt compelled to write this book. Customer Magic is a practical, easy-to-read guide that, consistent with Macquarie’s commitment to delivering customer value, shares transferrable knowledge on how to identify and solve customer pain points; craft a compelling unique value proposition; attract, select, grow, and retain customer service talent and subject matter expertise; set, measure, track, and incentivize mission-critical business goals and customer-driven growth; innovate solutions that meet your customers’ stated and unstated needs; and maintain a growth mindset and leave a legacy of success. Joseph A. Michelli , PhD, is a speaker, author, and organizational consultant who transmits his knowledge of exceptional business practices in ways that develop joyful and productive workplaces. He is a Wall Street Journal, USA Today, Publishers Weekly, Nielson Bookscan , and New York Times bestselling author. He received his master's degree and doctorate from the University of Southern California and is a professional member of the National Speakers Association and the Authors Guild. Having journeyed with a close family member through a six year battle with breast cancer, Dr. Michelli is also committed to social causes associated with curing cancer.