100% COCONUT COIR FIBER: A strong natural occurring fiber used to create stiff bristles perfect for scraping dirt and mud from shoes and boots; Natural fiber cells absorb water, captures dirt and debris keeping your floors safe from outdoor grime PERFECT SIZE FOR YOUR ENTRYWAY/PORCH: Doormat measures 18x30" and is 1/2" thick providing a lower profile to prevent tripping and provide an easy door clearance; Non-Slip PVC backing to prevent slipping and to keep your rug in place VARIETY OF TRENDY COLORS & FUN DESIGNS: DII offers doormats with stylish designs to add personality and style to your entryway; including seasonal designs allowing you celebrate each holiday and season in style PLACE BEFORE EVERY EXTERIOR DOOR: These durable mats aren't just for your front porch or entry way, use on patios, in a garage, mud porch, entryway; any entry or exit with high traffic would benefit