BIG, BOLD, EASY UMAMI - We’re delivering bold, instant umami. No more intimidating white powder and dilution rate math! KOREAN CHILI FLAVOR - A bold blend of mildly smoky chili, savory umami, a hint of sweetness, and garlic depth. Your everyday replacement for chili flakes, but milder. ADD TO EVERYTHING - Yes, literally everything. Elevate any dish the same way you would use salt and pepper: in stir fries, to grill meats & veggies, on popcorn, eggs, french fries, and of course the most basic of all, on avocado toast. It works just as well as a fried rice seasoning, adds flavor depth like a furikake seasoning, and makes a killer ramen seasoning topper. PREMIUM INGREDIENTS - We care about what you put in your body. We use high-quality ingredients from trusted suppliers across Japan and the USA. Each blend delivers bold flavor without compromising on quality, so you get the best taste in every bite. WHY MSG? - We know, MSG gets a bad rap. We're here to push the xenophobic narrative aside and tell you that MSG is plant-derived and found in foods like tomatoes, aged cheese, and more. Plus, it just makes everything taste better! WOMAN & ASIAN OWNED - Founded by an Asian and Female team. We're passionate about shifting the narrative of MSG so we formulated an everyday MSG seasoning to bring the purest form of umami to your kitchen. DIME MSG is here to flip the narrative on MSG with a bold, everyday seasoning that adds easy umami to any dish. Just sprinkle it like salt, and instantly transform meals from ordinary to crave-worthy. Made with premium ingredients, DIME is your go-to for everything from stir-fries to popcorn. MSG is safe, natural, but misunderstood -- and we're here to change that. Woman and Asian-owned, DIME celebrates flavor and culture with every sprinkle. Taste the difference, one bite at a time.