The World Economic Forum estimates that the next wave of innovation based on Artificial Intelligence and Machine Learning will add over 16 trillion dollars of value to the global economy in the next 10 years. This quantum leap in global productivity has been termed by some the Fourth Industrial Revolution. While the raw materials of the First Industrial Revolution were fuels in the form of coal and oil, the raw material of the Fourth Industrial Revolution is data. And as with those other fuels, the quality of the raw material critically affects our ability to use it safely and sustainably. This book will benefit everyone who wants to be able to better navigate the data-driven social and business landscape we find ourselves in and participate more effectively and more fully in the information economy. It will level up your ability to think critically about data, the role of data, the lifecycle of data, the many pitfalls of managing data poorly, and the immense potential benefits of using data well. This book will be incredibly valuable to seasoned professionals who want to uplift their data governance literacy, from the highly technical to the C level. It provides detailed and solid guidance for the implementation and sustainability of a data governance initiative in any organisation.