A Wall Street Journal Bestseller Fortune 500 companies and tech giants use these groundbreaking strategies to propel forward in today's complex business landscape "Atif has been at the center of Internet and digital disruption for over 20 years, building on 15 years of experience in pure play tech companies such as Amazon, where he led large scale, fast growing digital businesses."―CNBC Fearlessly delve into the unknown with breakthrough methods to put your company on the path to innovation, creativity, and growth. As businesses navigate unprecedented uncertainty, traditional problem-solving methods fall short. Decision Sprint unveils the essential management systems that drive creativity, collaboration, and decisive action within Fortune 500 companies and tech giants like Amazon and Apple. Learn proven methods from in-depth case studies including:     Amazon's disruption of publishing - McDonald's digital transformation - Apple Pay's successful launch - Volvo's sustainability initiatives   And gain direct advice from CEOs and presidents of leading companies like H&R Block, Volvo, Peacock, Restaurant Brands, and Orange Theory Fitness. Readers will have everything they need to completely transform their company's approach to innovation by mastering upstream work―the pivotal stage where bold ideas are nurtured into actionable strategies.  Equip your team to embrace continuous innovation and achieve sustainable growth in any market environment. These are the hidden management systems that influence how teams think, collaborate, and make decisions. Don't just adapt to change―lead it with Decision Sprint. "One of the greatest challenges of leadership is choosing between speed and accuracy. Based on decades of experience at some of the world’s most successful organizations, Atif Rafiq has learned that this is a false choice. In this book, he presents a remarkably practical model for accelerating decisions without sacrificing quality." —Adam Grant , #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife "Atif Rafiq’s Decision Sprint takes what successful leaders already know—that to grow and innovate takes collective intelligence—and puts that playbook into your hands to capitalize on your most meaningful ideas and opportunities." —Jeff J. Jones II , President and CEO of H&R Block "At both Google and Peacock, I’ve seen first hand how team-based problem solving is essential for success. Decision Sprint distills best practices into a guide that is both accessible and indispensable." —Kelly Campbell , President of Peacock and Direct to Consumer at NBC Universal "Atif is a well-known Silicon Valley innovator who helped modernize several Fortune 500 companies at pivotal junctions. I’m glad he’s taken the time to pen his methods so that more companies can build their great futures." —Dr. Vishal Sikka , former CTO of SAP, former CEO of Infosys, and Board Director of BMW and Glaxosmithkline "The bar for promising ideas has been raised in today's business environment. Every company needs a way to move faster and smarter on their most important ideas. Decision Sprint is the guide to make the leap from ideas to action—it’s perfect for this era of uncertainty and heightened expectations." —Adam Bain , former COO of Twitter "I have seen many great ideas not be executed. Decision Sprint captures the need for both upstream and downstream thinking, and provides an elegant solution to moving promising ideas to action."  —John Bryant , former President, CEO, and Chairman of Kellogg Company Atif Rafiq has blazed trails in Silicon Valley and the Fortune 500 for over 25 years. After rising through digital native companies like Amazon, Yahoo!, and AOL, Atif held C-suite roles at McDonald’s, Volvo, and MGM Resorts. Rafiq was the first Chief Digital Officer in the history of the Fortune 500, a pioneering role he held at McDonalds, and he rose to the president level in the Fortune 300. While leading business units, teams, and growth for companies, Atif has built a large following as one of today’s top management thinkers. Over half a million people follow his ideas about management and leadership on LinkedIn, where he is a Top Voice, and his newsletter Re:wire has over 100,000 subscribers. Atif is passionate about helping companies push boldly into the future. He accomplishes this through Ritual, a software app revolutionizing how teams innovate and problem-solve, and through his work as keynote speaker, Board member, and CEO advisor.