Drawing on a wide range of studies of Europe, the United States, Asia, and Africa, the contributions gathered here consider how political history, business history, the history of science, cultural history, gender history, intellectual history, anthropology, and even environmental history can help us decode modern consumer societies. 'This volume will serve as a useful companion to those interested in the history of consumers and consumption and the historiography of these themes.' - Pamela Swett, associate professor and chair, Department of History, McMaster University HARTMUT BERGHOFF Director of the German Historical Institute. UWE SPIEKERMANN Deputy Director of the German Historical Institute.