Democracy in Denim: Levi’s, Carhartt & Dickies: Workwear as America’s Uniform

$11.99
by Sofia Mercer

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Democracy in Denim tells the story of how Levi’s, Carhartt, and Dickies moved from mines and factories to stages and streets, becoming the uniform of authenticity worldwide. From the California gold rush to civil rights marches and hip-hop videos, workwear denim has been stitched into America’s social fabric. More than just durable fabric, denim became a language of identity, class, and rebellion. This book uncovers how a humble pair of jeans transformed into a cultural code, trusted by generations seeking honesty and grit.

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