"Required reading for anyone in presales, whether you're just starting out or are a seasoned professional." — Jack Cochran, General Manager, Presales Collective STOP GIVING FORGETTABLE DEMOS. Tired of demos that fall flat? Want to deliver presentations that actually inspire your customers to close deals? Demotainment is the key to mastering attention, emotion, and human connection to solve real business problems faster. It's your go-to guide to making presales demos not just informative, but unforgettable. In this Amazon Top 5 bestseller, Mike McDowell blends the art of performance with the science of persuasion to show you how to: Engage your audience with energy, storytelling, and humor - Simplify complex ideas using schemas and analogies - Handle surprises with confidence and authenticity - Deliver demos that are remembered long after the call ends Whether you’re in Presales, Sales, Customer Success, or Business Development, this book gives you ready-to-use techniques to connect, differentiate, and win. Who is this book for? Solutions Consultants / Sales Engineers – Master techniques to inspire and engage - Account Executives / Sales Reps – Make solo demos the highlight of your pitch - Customer Success Managers – Deliver insights that build champions and boost retention - BDRs & SDRs – Leave strong impressions from the very first call - Educators, Founders, Coaches, and Public Speakers – Learn how to deliver value with style About the Author Drawing on years of experience as a Solutions Consultant, trainer, and lifelong performer, Mike McDowell delivers real-world strategies that work. Packed with ready-to-use phrasing, examples, and visual storytelling techniques, this book will help you create presentations that feel less like a meeting—and more like a show. Praise for Demotainment "An outstanding guide to transforming presentations and product demonstrations into Demotainment—a blend of education and entertainment that leaves a lasting impression. It’s engaging, actionable, and packed with ready-to-use examples. Even with years of experience, I found myself learning from Mike’s fresh techniques and clever pop culture nods. This book is a must-read for anyone looking to elevate their demos and create meaningful connections with their audience." — Ron Whitson , Author of A Friendly Human in Presales “Don’t walk—run to the nearest computer and find Demotainment on Amazon. It’s a great read, an easy read, and I’m willing to guarantee your next demo will be better as a result—and more fun to give. That is a guarantee coming from me.” — Chris White , Author of The Six Habits of Highly Effective Sales Engineers “What is unique is the method Mike uses to make the material engaging and memorable. For that, he deserves a big round of applause and a standing ovation from the audience.” — John Care , Author of Mastering Technical Sales "This book happily goes on my shelf as a required reading for anyone in presales, whether you're just starting out or are a seasoned professional. There's plenty of resources out there about how to structure and frame your demonstrations and how to use discovery properly. Demotainment is all about how you actually perform while you're presenting and demonstrating a solution." — Jack Cochran , General Manager, Presales Collective