Today, women in both business and leisure, have a critical influence on the success of a downtown area. What are the factors that should be considered when designing or re-inventing your downtown so that this important demographic feels welcome, safe and included? This book explores the factors that influence their desire to do business, travel to, and stay in your downtown. Through the eyes of many subject matter experts, we explore everything from parking, lighting and nightlife to marketing, color and retail. You will see your downtown through a different lens after reading what these experts have come to learn.