Discusses the factors that make a logo successful by analyzing the research, brainstorming, sketching, and stylistic experiments that led to its development. For a long time I have wanted to write and illustrate a design book that steps the reader through the complete design process. From conceiving a smart idea to checking the final printed product for proper ink coverage--the big picture to the smallest details. This is that book. If I’ve done my job, you will refer to often, not for theory, but for the kind of real world, practical insight you might share with a colleague. Enjoy. Chuck Green is a graphic designer and principal Logic Arts Corporation, a design and marketing firm. He is a frequent contributor to online and print publications and the author of Rockport Publisher’s Design it Yourself: Logos, Letterheads, and Business Cards; The Desktop Publishers Ideas Book, 2nd Edition; PrePage, and Clip Art Crazy. He has designed brochures, corporate identification, advertising, and presentation materials for hundreds of clients, ranging from small businesses to major corporations. Step-By Step Instructions Page layouts and dimensions Typeface suggestions, names and sizes Color ideas and tips for choosing paper Complete production guidance