REAL CMYK - Design Swatch is a realistic representation of straight CMYK industrial printing. With Design Swatch, you'll know what to expect when using a certain color from the deck. DESIGN-FOCUSED - Instead of filling up the deck with nonsense colors or colors that Graphic Designers or Small Business owners will never use, we filled up our deck with designed-focused colors. 300 CMYK colors all of which are perfectly usable in design. PRINT-READY ACCURACY – Every swatch is tested against real-world CMYK printers, so what you see in the deck is what you'll get on paper. COST-EFFICIENT – Professional color tools are often overpriced. Design Swatch delivers premium quality at a fraction of the cost—perfect for freelancers and growing brands. CMYK TO HEX - With Desing Swatch, you can convert CMYK to Hex (and vice versa) easily and effortlessly by using the Hex codes on each card. It also doubles as a color pallet planner for your design or web project. A realistic representation of straight CMYK industrial printing. We created Design Swatch to help close the color accuracy gap early in the design process—especially for new graphic designers and small businesses. Now featuring our new Pastel Deck, you’ll get an extended range of soft, subtle tones that retain industrial-level accuracy, perfect for modern branding, packaging, and creative projects. With Design Swatch, you’ll get industrial printer-quality colors every time—at a fraction of the price.