Startups are messy. Frameworks are neat. This book sits right in the middle. Design a Better Business tells the story of Gianna and Sameer as they stumble, argue, and learn their way through the Lean Canvas. Instead of a lecture, you’ll walk beside them — seeing the missteps, the debates, and the “aha” moments that turn abstract boxes into real decisions. It’s not a manual. It’s not a case study. This is a fable that makes the building blocks of a business clear, relatable, and unforgettable. Whether you are a student encountering the Lean Canvas for the first time, or a founder looking for a fresh way to think about your own venture, this book shows you how to design, test, and refine ideas that actually work in the real world. When I started Design a Better Business: An Entrepreneurship Fable , I wasn't sure I could write it. I'd written plenty of manuals and guides, but never fiction. Yet I couldn't resist the experiment. Founders don't need another book that tells them how to use frameworks; they need to see what it feels like to apply them — the uncertainty, the conflict, the small wins that make the journey real.   What began as a dry explanation slowly became a story that felt alive. I rewrote it until the characters argued, doubted, and learned like actual founders do. It's not a manual, and it's not quite a novel either — it sits somewhere in between. Maybe that's what makes it honest, because startups rarely follow neat structures.   I hope you enjoy this book.   — Ravi Warrier Ravi Warrier has spent much of his career helping founders make sense of the chaos that comes with building a startup. Through his company, Funding Pitchcraft, and his brand, Impress Every Investor, he's taught, coached, and advised entrepreneurs on how to think clearly, communicate persuasively, and build businesses that stand on sound reasoning, not just ambition.   Before starting Funding Pitchcraft, Ravi worked as a consultant, guiding new businesses on strategy and product development. He now teaches marketing and entrepreneurship, combining practical experience with an educator's instinct to simplify complex ideas.   His first book, A Startup Founder's Guide to the Art of War , drew from timeless strategy. His second, Design a Better Business: An Entrepreneurship Fable , is more personal — an experiment in teaching through story rather than structure.   He lives in Hyderabad, India and spends his free time trying to not suck at PUBG.